SAP Hybris CMO On Why HBO’s ‘Westworld’ Foreshadows The Future Of Marketing

January 17, 2017 John Ellett

by John Ellett

Artificial intelligence has become a hot topic for markers as technology advancements make it easier to use smart data to dynamically create tailored customer experiences. But is AI still science fiction for most marketers or is it an eminent reality? To get some answers to...

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6 Lessons from the Bold Marketers who won 2017 Cojones Awards
6 Lessons from the Bold Marketers who won 2017 Cojones Awards

by John Ellett 6 Lessons from the Bold Marketers who won 2017 Cojones Awards Last Saturday during SXSW, we ...

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Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017 – Forbes
Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017 – Forbes

by nFusion ABM is the hottest acronym in B2B media these days. Is Account-Based Marketing the cure-all for ...