nFusion – A Modern Marketing Agency

Partners to modern marketers

  • We have some exciting news! nFusion has joined the Springbox family!

    We have some exciting news! nFusion has joined the Springbox family!

    by nFusion Springbox CEO Tom West said nFusion adds a highly effective demand generation component to the Springbox suite of services. “As demand generation becomes more technically driven,...

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  • 6sense Founder Shares Her Insights on the Power of Predictive Analytics to Improve B2B Marketing

    6sense Founder Shares Her Insights on the Power of Predictive Analytics to Improve B2B Marketing

    by nFusion Predictive marketing analytics is dramatically improving the effectiveness of B2B marketing. While at the Forrester B2B conference, I interviewed Amanda Kahlow, founder, executive...

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  • Activating Predictive Marketing Analytics for Real Results

    Activating Predictive Marketing Analytics for Real Results

    by nFusion We all know that B2B marketers today are under increasing scrutiny to demonstrate contribution to pipeline, improve campaign effectiveness, and generate higher returns on their...

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  • New AI-Based Tools Are Transforming Social Media Marketing

    New AI-Based Tools Are Transforming Social Media Marketing

    by John Ellett Lux Narayan, CEO of Unmetric With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social...

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  • AI Will Disrupt Brand Building As We Know It, Says Gartner’s Andrew Frank

    AI Will Disrupt Brand Building As We Know It, Says Gartner’s Andrew Frank

    by John Ellett Andrew Frank has been studying artificial intelligence (AI) since the 1980s before becoming a game developer and eventually a interactive marketing technology expert for large...

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  • Product or Buyer Personas?

    Product or Buyer Personas?

    by Paul Seward                                                         It is well known that product development starts with understanding how a user uses and finds value...

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  • Beyond the Hype: What Really Works in Mobile Marketing

    Beyond the Hype: What Really Works in Mobile Marketing

    by John Ellett I recently had the privilege of authoring a CMO Solution Guide for The CMO Club and Oracle Marketing Cloud on the most effective uses of mobile marketing. What I discovered in the...

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  • 4 Keys to Marketing Martech

    4 Keys to Marketing Martech

    by nFusion   You’ve seen all the data. Over 3000 martech companies are vying for the CMO’s technology budget which is expected to exceed that of CIO by the end of the decade. As the martech...

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  • 6 Lessons from the Bold Marketers who won 2017 Cojones Awards

    6 Lessons from the Bold Marketers who won 2017 Cojones Awards

    by John Ellett 6 Lessons from the Bold Marketers who won 2017 Cojones Awards Last Saturday during SXSW, we celebrated courageous marketers at the fourth annual Cojones Awards, presented by nFusion...

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  • SAP Hybris CMO On Why HBO’s ‘Westworld’ Foreshadows The Future Of Marketing

    SAP Hybris CMO On Why HBO’s ‘Westworld’ Foreshadows The Future Of Marketing

    by John Ellett Artificial intelligence has become a hot topic for markers as technology advancements make it easier to use smart data to dynamically create tailored customer experiences. But is AI...

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  • Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017 – Forbes

    Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017 – Forbes

    by nFusion ABM is the hottest acronym in B2B media these days. Is Account-Based Marketing the cure-all for increasing revenue or an over-hyped, over-promised methodology? Here’s our CEO’s take on...

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  • nFusion Named a 2017 B2B Top Shop

    nFusion Named a 2017 B2B Top Shop

    by John Ellett nFusion Named a 2017 B2B Top Shop Austin shop joins the ranks of the country’s top B2B marketing agencies Austin TX – November 18, 2016 nFusion has been named one of Chief...

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  • 3 Common Issues with Your Approach to Content (And How to Fix Them Today)

    3 Common Issues with Your Approach to Content (And How to Fix Them Today)

    by John Ellett Since we launched the nFusion Content Studio, I’ve had numerous conversations with CMOs who frustratingly declared that their number one headache is content creation. They fully...

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  • The CMO’s First 100 Days

    The CMO’s First 100 Days

    by John Ellett Sometimes it feels like a day just isn’t what it used to be. From a certain point of view, it isn’t. Thanks to the ever-quickening pace of technological advancement, what could be...

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  • What the heck is Performance Marketing, and why do I need it?

    What the heck is Performance Marketing, and why do I need it?

    by nFusion In traditional marketing and advertising, the advertiser pays for a campaign and it runs regardless of of whether it’s successful or not—not a terribly efficient way to get that...

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  • How influencer tactics can bring personalization to content marketing

    How influencer tactics can bring personalization to content marketing

    by nFusion Influencers can be a powerful tool in your modern marketing kit. Identifying and activating them can be tricky though. Don’t fret though! Steve Callahan, our VP of Experience Strategy...

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  • nFusion Partners with Tely

    nFusion Partners with Tely

    by nFusion In the second half of 2015 we partnered with Tely, a leader in “huddle space” video conference solutions, with three primary goals in mind: Build a brand story that would speak to its...

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  • 2016 Cojones Award Winners

    2016 Cojones Award Winners

    by nFusion On Saturday, March 11 we recognize marketers who have disrupted the status quo at the annual Cojones Awards. We received nominations from an advisory panel made up of marketing change...

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  • 2016 Cojones Awards: Finalists Announced

    2016 Cojones Awards: Finalists Announced

    by nFusion We have announced the Finalists for the third annual Cojones Awards, which honors marketers who have exhibited courage and boldness to disrupt the status quo. Finalists were selected by...

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